#LIGHTtheWORLD Video’s break records! Near 70 MILLION views!

#LIGHTtheWORLD Video’s break records! Near 70 MILLION views!

It is not even Christmas yet and the #LIGHTtheWORLD initiative has already eclipsed goals and aspirations of the Church! I was sitting in a meeting at Temple Square this past November when they informed us about #LIGHTtheWORLD they also informed us that #Hallelujah had blown past all expectations this past Easter setting a Church initiative record 49 million views.

But the church announced this past week that #LIGHTtheWORLD has almost crossed the 70 MILLION views mark. But more importantly, it has engaged the members at unprecedented levels at over.


From Mormonnewsroom we get.

An effort to encourage people to perform acts of Christlike service during the Christmas season is receiving global attention. Videos produced by The Church of Jesus Christ of Latter-day Saints for its “Light the World” Christmas initiative have received nearly 69 million views.

The Church’s “Light the World” initiative was launched November 25 on mormon.org to celebrate the birth of Jesus Christ and invite people around the world to follow Christ’s example by serving others. The initiative includes a main video produced in 33 languages and a 25-day advent calendar, “In 25 Ways. Over 25 Days.”

The main video has picked up nearly 35 million views, and nearly 31 million video views have been received to date on 25 short videos that offer daily ideas for service. A preview video posted in November garnered 3.5 million views.

Participants have been posting their experiences and sharing the videos on social media channels. Others have been quietly participating in the initiative. Such was the case of a Utah man (name withheld to protect privacy) behind bars who performed a simple act of service by sharing a cherished candy bar with a new prisoner.

Read the rest at MormonNewsRoom.org

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